Porter's Five Forces Generator
Rate each competitive force on a 1–5 scale, add supporting notes, export a clean analysis.
Best for
Evaluating industry structure and the forces that shape long-run profitability.
Use when
You need to compare market attractiveness, explain competitive pressure, or support a strategy recommendation.
Export includes
Ratings and supporting notes for rivalry, new entrants, substitutes, buyer power, and supplier power.
Porter's Five Forces
Competitive Rivalry
Intensity of competition among existing firms.
Threat of New Entrants
How easy is it for new players to enter?
Threat of Substitutes
Alternative products / services that meet the same need.
Bargaining Power of Buyers
How much leverage do customers have?
Bargaining Power of Suppliers
How much leverage do input providers have?
What is Porter's Five Forces?
A framework by Michael Porter (1979) for analyzing the competitive structure of an industry. The central idea: industry profitability is shaped by five forces. The stronger they are, the lower the average profitability.
Tips
- Score each force 1–5, where 5 means "this force makes the industry less attractive for incumbents."
- Name specific evidence in your notes — "supplier power is high because TSMC controls ~90% of advanced nodes" beats "suppliers have some power."
- The output is an assessment of industry attractiveness, not any one company's strategy.
Pair with related tools
Complement your Five Forces analysis with other strategic frameworks:
- SWOT analysis — assess internal and external competitive factors.
- PESTEL analysis — map macro-environment trends.