SWOT Analysis Generator
Fill in each quadrant. Your progress is saved automatically in this browser. Export when you're done.
Best for
Summarizing internal capabilities and external market conditions for a company, project, or decision.
Use when
You need a fast strategy snapshot before a presentation, case writeup, or planning discussion.
Export includes
A clean 2x2 matrix with your subject, optional author line, and all four SWOT quadrants.
SWOT Analysis
Strengths
Internal, positive. What do we do well?
Weaknesses
Internal, negative. Where are we weak?
Opportunities
External, positive. Where could we grow?
Threats
External, negative. What could hurt us?
What is a SWOT analysis?
A SWOT analysis is a structured list of a subject's Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal (things the subject can directly influence). Opportunities and threats are external (things in the environment).
Tips for a good SWOT
- Be specific. "Good marketing" is weak; "High brand recall in 18–24 demographic per Q3 survey" is strong.
- Don't list the same idea in two quadrants with different framing. If it's already a strength, it's not also an opportunity.
- Aim for 3–6 items per quadrant. More dilutes focus; fewer usually means you haven't thought hard enough.
- Use bullets. Professors love a clean bulleted 2×2.
Pair with related tools
After your SWOT analysis, deepen your strategic thinking with related frameworks:
- PESTEL analysis — map the macro-environment (political, economic, social, tech, environment, legal).
- Porter's Five Forces — evaluate competitive intensity and industry structure.