SWOT Analysis Generator

Fill in each quadrant. Your progress is saved automatically in this browser. Export when you're done.

Subject (company, project, person, etc.)

Your name (optional)

SWOT Analysis

Strengths

Internal, positive. What do we do well?

Weaknesses

Internal, negative. Where are we weak?

Opportunities

External, positive. Where could we grow?

Threats

External, negative. What could hurt us?

What is a SWOT analysis?

A SWOT analysis is a structured list of a subject's Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal (things the subject can directly influence). Opportunities and threats are external (things in the environment).

Tips for a good SWOT

Be specific. "Good marketing" is weak; "High brand recall in 18–24 demographic per Q3 survey" is strong.
Don't list the same idea in two quadrants with different framing. If it's already a strength, it's not also an opportunity.
Aim for 3–6 items per quadrant. More dilutes focus; fewer usually means you haven't thought hard enough.
Use bullets. Professors love a clean bulleted 2×2.